Maker House Company
How We Helped An E-Commerce Company Increase Online Sales With Facebook Ads
2020 has been a crazy year. Despite the negative effect COVID-19 has had on numerous businesses, those who were able to pivot and sell products online reached new potential for their business.
Client Background
Maker House is a local qatari store that sells curated collections of handmade furniture and home items from local artisans. They asked for our help with Facebook advertising to improve their online
What we did ?
Set Up Advanced Tracking
Launched & Scaled Facebook Ads
Easy-to-Read Reporting
Tracking Users At Each Step Of The Funnel
1. INSTALL FACEBOOK PIXEL
The Facebook pixel allows us to track engagement and actions on the website that are related to Facebook ads. This data is then reported back to ads manager. With the help of Google Tag Manager, we set up 8 different event actions that Facebook allow us to track per domain.
THESE EVENTS INCLUDE:
1. Add payment info
2. Add to cart
3. Email signup
4. Initiate checkout
5. Viewed Product
6. Completed purchase
7. Searched up a product
8. General, side-wide pixel
2. GOOGLE ANALYTICS 4
The Facebook pixel allows us to understand how well our ads are performing. We’re able to track the users that click
on the ad and visit the website.
I want to know not only if your user has visited the website, but also what they’re doing once they get there. This way,
We can analyze where in the funnel we might be losing conversions and how we can improve it.
These fine-tuned metrics aren’t available in Ads Manager, which is why We used Google Analytics 4 to view the events we set up.
Tracking Users At Each Step Of The Funnel
1. BUILD A BUYER PERSONA
Creating an accurate representation of Maker House’s buyer persona was the first step We took to reach the right audience. We answered questions about their ideal customer’s needs, wants, and values together over a series of 1-on-1 calls.
This step is comparable to creating a plan before building a house…
It’s the foundation.
2. TARGETING THE AUDIENCE
After creating the buyer persona, We used various methods to find a target market that Maker House will be able to connect with.
We chose to reach out to new people with a cold audience based on interests and detailed targeting.
Additionally, We created a lookalike audience who are likely to be interested in Maker House because they share similar qualities with the company’s best existing customers.
REPORTING & OPTIMIZATION
